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Thoughts & Views

Even today, many marketers and organisations are not sure how to measure the effectiveness and Return on Investment (ROI) of their investment into social media engagement.

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Your company has an impact on the lives of many people and organisations. All of these people and organisations are your stakeholders – they have a stake in your company’s financial, environmental and social performance (triple bottom-line).

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What South Africa can teach the world? Indeed. In contemplating the content for this blog, I had to ask myself and those close to me the same question. As a strategist I usually place the hard business goals as the pebble in the strategy centre, but is this the most valuable lesson we can teach?

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