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Thoughts & Views

When your job hinges on how well you talk to people, you learn a lot about how to have conversations -- and that most of us don't converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a healthy amount of listening.

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A company’s internal communications effectiveness is the single most important driver of employee commitment. When information flows freely employees are more engaged and aware of organisational activities and management decisions that affect their jobs.

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Corporate reputation and trust are some of a company’s most important assets, especially in today’s turbulent business environment where companies face increasingly demanding, well-informed stakeholders and customers. Managing reputation in this environment requires companies to respond adeptly to potentially dangerous issues and disruptions while staying focused on their long-term goals.

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