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Thoughts & Views

Exceptional customer service often entails going the extra mile. This doesn’t necessarily involve expensive initiatives; it does involve paying attention to detail. Entrepreneur Magazine shares six tips to “wow” your customers (Source: Entrepreneur Magazine) ...

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A robust marketing strategy is pivotal when it comes to building brand awareness. This has traditionally been achieved through static channels, like print, TV and radio. This, however, is no longer the case, especially for companies in the mining industry (Source: Mining.com) ...

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A social media presence is pivotal when it comes to customer engagement and increasing traffic to your website. While Twitter and Facebook remain the most popular social media channels, brands use in this regard, they should not forget to replicate their efforts on YouTube and Instagram …

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